The Best Identity Theft Protection Services of 2024

Introduction

In an era where personal data is constantly under threat, safeguarding your identity has never been more crucial. With data breaches becoming increasingly common, the need for reliable identity theft protection is paramount. But with so many options available, how do you choose the best service for you and your family? This blog post breaks down the top identity theft protection services of 2024, comparing features, costs, and the value they provide compared to simply placing a credit freeze on your files with the major credit bureaus.

Top Identity Theft Protection Services for Individuals

When selecting an identity theft protection service, it’s essential to consider what each plan offers, the costs involved, and whether the features justify the price. Here’s a breakdown of the best options for individuals:

Individual Plans Comparison

Feature/Service	Aura	Identity Guard (Ultra)	(Ultimate Plus)	IdentityForce (UltraSecure+Credit)	IDShield (3-Bureau)	Experian IdentityWorks (Premium)	Credit Freeze (All 3 Bureaus)
Credit Monitoring	3-bureau	3-bureau	3-bureau	3-bureau	3-bureau	3-bureau	None
Dark Web Monitoring	Yes	Yes	Yes	Yes	Yes	Yes	No
Identity Theft Insurance	$1M per adult	$1M total	$1M total	$1M total	$1M per adult	$1M total	N/A
Customer Support	24/7/365	Limited hours	24/7/365	24/7	Limited hours	Limited hours	N/A
Additional Features	Home Title, 401(k), Social Security Monitoring	Same as Aura (Ultra Plan only)	Home Title, 401(k), Criminal Monitoring	Medical ID Fraud Monitoring, Lost Wallet Assistance	Licensed Private Investigators, SSN Monitoring	Social Security Monitoring, Child ID Protection	N/A
Cost	$12-15/month	$19.99/month	$29.99/month	$23.99/month	$17.95/month	$24.99/month	Free

Family Plans Comparison

Feature/Service	Aura (Family Plan)	Identity Guard (Ultra Plan)	LifeLock (Ultimate Plus Family)	IdentityForce (Family)	IDShield (3-Bureau Family)	Experian IdentityWorks (Premium Family)	Credit Freeze (All 3 Bureaus)
Credit Monitoring	3-bureau for all adults	3-bureau for all adults	3-bureau	3-bureau	3-bureau	3-bureau	None
Dark Web Monitoring	Yes	Yes	Yes	Yes	Yes	Yes	No
Identity Theft Insurance	$1M per adult (up to $5M total)	$1M total	$1M total	$1M total	$1M per adult	$1M total	N/A
Family Features	Parental controls, Safe gaming, Shared family alerts	None	Parental Controls, Safe Browsing	Child Monitoring, Family Account Management	Child ID Monitoring, Safe Browsing	Child ID Protection, Social Security Monitoring	N/A
Cost	$37/month	$29.99/month	$48.99/month	$35.90/month	$32.95/month	$34.99/month	Free

Pros and Cons of the Best Identity Theft Protection Services

Aura

Pros:

Comprehensive Coverage: Aura includes extensive monitoring services, such as home title monitoring, 401(k) protection, and social security monitoring, which are essential for safeguarding against a wide range of identity theft threats.
24/7 Customer Support: Aura offers round-the-clock customer service, ensuring help is available whenever you need it, even during emergencies.
High Insurance Limits: Aura’s family plan provides up to $5 million in identity theft insurance, offering significant financial protection.

Cons:

Higher Cost: Aura is priced slightly higher than some competitors, but the robust features it offers may justify the investment for those needing comprehensive protection.

Identity Guard

Pros:

User-Friendly Interface: Identity Guard’s dashboard is intuitive and easy to navigate, making it accessible for users who are less tech-savvy.
Strong Monitoring Features: The service offers comprehensive monitoring across a variety of threats, similar to Aura, especially with its Ultra Plan.

Cons:

Limited Support Hours: Unlike Aura, Identity Guard’s customer service is not available 24/7, which could be a drawback during critical situations.
Less Robust Family Plan: The family plan has lower insurance coverage and fewer family-specific features compared to Aura.

LifeLock by Norton

Pros:

Comprehensive Protection: LifeLock offers unique features such as sex offender monitoring and 401(k) protection, making it one of the most feature-rich services.
Cybersecurity Integration: LifeLock is integrated with Norton, providing a combination of identity protection and cybersecurity tools, which is ideal for tech-savvy users.

Cons:

Higher Cost: LifeLock is more expensive than many competitors, which might be a consideration for budget-conscious consumers.
Trust Issues: LifeLock has had past issues with fines for false advertising, which may affect its credibility with some users.

IdentityForce

Pros:

Medical ID Protection: IdentityForce excels in protecting against medical identity theft, which is a growing concern.
Lost Wallet Assistance: The service offers comprehensive assistance in recovering from a lost or stolen wallet, reducing the hassle of replacing cards and IDs.

Cons:

Complex Pricing: The pricing structure can be confusing and is generally higher for similar services offered by competitors.
Limited Family Features: The family plan lacks the flexibility and comprehensive features seen in Aura or LifeLock.

IDShield

Pros:

Personal Investigators: IDShield assigns licensed private investigators to assist with identity restoration, providing a high level of personalized service.
Affordable Pricing: IDShield offers strong protection at a competitive price, making it a great option for those on a budget.

Cons:

Limited Support Hours: Customer service is not available 24/7, which might be inconvenient in urgent situations.
Less Comprehensive Family Plan: The family plans are not as feature-rich or flexible as those offered by Aura or LifeLock.

Experian IdentityWorks

Pros:

Credit Monitoring Expertise: As part of Experian, IdentityWorks offers strong credit monitoring features that leverage Experian’s expertise in the credit industry.
Child ID Protection: The service provides solid protection for minors, making it a good choice for families with young children.

Cons:

Less Comprehensive Coverage: While it offers good credit monitoring, it lacks some of the additional features provided by services like Aura or LifeLock.
Higher Cost: The pricing is on the higher side compared to competitors, especially given the fewer features offered.

Credit Freeze: A Free but Limited Alternative

Placing a credit freeze with the three major credit bureaus (Experian, Equifax, and TransUnion) is a free and effective way to prevent new accounts from being opened in your name. However, it doesn’t offer the same proactive monitoring, identity restoration, or insurance coverage as the premium identity theft protection services. While a credit freeze is a solid baseline protection measure, it doesn’t provide the comprehensive safeguards that services like Aura or LifeLock do and can pair with monitoring services for more complete protection, especially for families.

Conclusion

Choosing the best identity theft protection service depends on your specific needs and budget. Aura stands out as the best overall option, offering extensive features and superior family plans. For those looking for strong protection at a lower cost, IDShield offers excellent value, particularly with its personal investigator support. LifeLock by Norton is ideal for families who want both identity protection and cybersecurity tools. For those on a tight budget, a credit freeze remains a viable option, though it lacks the proactive features of paid services.

Investing in identity theft protection is a proactive step towards securing your personal and financial information, as well as your families financial information. As threats evolve, so too should your approach to protecting what matters most.